Live Communication

Live Communication

New Belarus Conference

CONTEXT

In August 2022, the Belarusian opposition approached the second anniversary of the 2020 protests in a moment of crisis. With a stronger, more organized propaganda narrative dominating the media landscape, the democratic leadership had struggled to set a clear agenda in the face of mounting pressure.

WHAT WE DID

To reclaim the narrative and show that the democratic movement is alive and active, we came up with the idea of a conference that will bring together opposition leaders from across the political spectrum, convening diverse perspectives on the future in one space. The event was held in-person and fully live-streamed. We used interactive tools like Slido to involve the online audience, ensuring real-time engagement.

MILESTONES

400 in-person attendees


400 in-person attendees


400 in-person attendees


4+ million
total views

4+ million
total views

4+ million
total views

Pushed pro-democratic narrative into mainstream media discourse

Pushed pro-democratic narrative into mainstream media discourse

Pushed pro-democratic narrative into mainstream media discourse

WHAT WE LEARNED

1.

Even in the face of overwhelming propaganda, the right narrative, delivered through the right channels, can break through.

1.

Even in the face of overwhelming propaganda, the right narrative, delivered through the right channels, can break through.

1.

Even in the face of overwhelming propaganda, the right narrative, delivered through the right channels, can break through.

2.

Give everyone a platform to express their opinion. It makes the conversation real and significantly more engaging.

2.

Give everyone a platform to express their opinion. It makes the conversation real and significantly more engaging.

2.

Give everyone a platform to express their opinion. It makes the conversation real and significantly more engaging.

3.

Show must go on. When a bomb threat disrupted the event, we kept live translation rolling from the street.

3.

Show must go on. When a bomb threat disrupted the event, we kept live translation rolling from the street.

3.

Show must go on. When a bomb threat disrupted the event, we kept live translation rolling from the street.