Artificial Influencer

Artificial Influencer

Navigating the Digital Frontier: Using AI to Foster Dialogue

CONTEXT

In Belarus, political discourse is heavily censored, leaving many citizens feeling disconnected from open conversations. Lukashenko's supporters and neutral audiences, often disillusioned by both sides of the political spectrum, need spaces where they can engage without fear of retribution.



WHAT WE DID

In response, we created an AI-powered influencer designed to provide a platform for dialogue that feels safe for all perspectives.
We developed his persona from scratch, integrating AI with a human-like presence to offer a platform for discussion on TikTok and other social media channels.

In response, we created an AI-powered influencer designed to provide a platform for dialogue that feels safe for all perspectives. We developed his persona from scratch, integrating AI with a human-like presence to offer a platform for discussion on TikTok and other social media channels.


* Addressed issues like national identity, Belarus's political landscape, and international relations.

* Each video generated hundreds of comments, with reactions ranging from support to skepticism, and viewers engaged in debates.

* Pavel responded to comments with humor and light-heartedness, maintaining a dynamic and approachable tone in conversations.

MILESTONES

2 million views on TikTok

79.3% from Belarus

2 million views on TikTok

79.3% from Belarus

2 million views on TikTok

79.3% from Belarus

Fostered genuine dialogue between people of different political perspectives

Fostered genuine dialogue between people of different political views

Fostered genuine dialogue between people of different political perspectives

Bypassed censorship without sacrificing engagement or message

Bypassed censor-ship without sacrificing engage-ment or message

Bypassed censorship without sacrificing engagement or message

WHAT WE LEARNED

1.

Subtlety is key. Clear opposition would have alienated certain audience segments, but nuanced criticism sparked deeper conversations without crossing red lines.

1.

Subtlety is key. Clear opposition would have alienated certain audience segments, but nuanced criticism sparked deeper conversations without crossing red lines.

1.

Subtlety is key. Clear opposition would have alienated certain audience segments, but nuanced criticism sparked deeper conversations without crossing red lines.

2.

AI personas work best when they feel human. Pavel’s relatability —fuelled by his critiques and the way he engaged his audience — was key to his success.

2.

AI personas work best when they feel human. Pavel’s relatability —fuelled by his critiques and the way he engaged his audience — was key to his success.

2.

AI personas work best when they feel human. Pavel’s relatability —fuelled by his critiques and the way he engaged his audience — was key to his success.

3.

AI has heavy restrictions on political content.
By creating smaller, context-free clips and using voiceovers that appeared neutral we bypassed the censorship.

3.

AI has heavy restrictions on political content.
By creating smaller, context-free clips and using voiceovers that appeared neutral we bypassed the censorship.

3.

AI has heavy restrictions on political content.
By creating smaller, context-free clips and using voiceovers that appeared neutral we bypassed the censorship.

Ready to engage audience
in unexpected ways?

Let's talk.

Ready to engage audience
in unexpected ways?

Let's talk.


Ready to engage audience

in unexpected ways?

Let's talk.